Surfaces the WHY of the gift in the reminder body. The original
campaign was sent ~10 days before the reminder fires — recipients
may have forgotten the loyalty/gratitude context, leading to a
"what is this?" reaction when they see the reminder cold.
Adding two words ("pour te remercier" / "as a thank-you") cheaply
reconnects with the original messaging and reinforces TARGO's
relationship framing.
FR: "La carte-cadeau qu'on t'a envoyée pour te remercier peut
s'utiliser chez des centaines de marques canadiennes..."
EN: "The gift card we sent you as a thank-you can be redeemed at
hundreds of Canadian brands..."
Greeting kept as "Petit rappel pour {{firstname}}," — first-name
personalization beats generic "toi" on engagement metrics, and the
firstname auto-clean covers ~99% of recipients.
🤖 Generated with [Claude Code](https://claude.com/claude-code)
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
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