style(campaigns/templates): replace em-dashes with periods/commas

Some readers (and several modern style guides) read em-dashes as
"AI-written" feel — the user preferred a mix of period (for full
clauses) and comma (for asides) to keep the copy conversational
without the long pause em-dashes impose.

Period when both sides are independent clauses:
- about fiber. They're about people too. (EN main + reminder)
- on Giftbit. Just click your X. (EN main + reminder)
- pas manqué. La carte-cadeau qu'on t'a envoyée… (FR reminder)
- didn't miss it. The gift card… (EN reminder)

Comma when the second half is an aside or starts with "and":
- something special, for a limited time. (EN main)
- right next door, and we genuinely love… (EN main)
- aucun souci, pas besoin… (FR reminder)
- no worries, no need to reply… (EN reminder)

gift-email-fr unchanged — its user-visible text never had em-dashes
(the 3 detected were inside HTML comments).

No hub restart needed: the send worker reads templates fresh from
disk on every campaign run, so the new copy applies on the very next
"Lancer l'envoi" click.

🤖 Generated with [Claude Code](https://claude.com/claude-code)

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

scripts/campaigns/templates/gift-email-en.html

@@ -76,7 +76,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
   <tbody>
   <tr>
     <td style="display:none !important;visibility:hidden;mso-hide:all;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
-      Because great connections aren't just about fiber — they're about people too.
+      Because great connections aren't just about fiber. They're about people too.
     </td>
   </tr>
   
@@ -102,7 +102,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
       <td style="overflow-wrap:break-word;word-break:break-word;padding:0px;font-family:'Plus Jakarta Sans', sans-serif;" align="left">
         
   <div>
-    <div style="display:none;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">Because great connections aren't just about fiber — they're about people too.</div>
+    <div style="display:none;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">Because great connections aren't just about fiber. They're about people too.</div>
   
         <div
            aria-label="Your exclusive offer from TARGO" aria-roledescription="email" role="article" lang="und" dir="auto" style="word-spacing:normal;background-color:#F5FAF7;"
@@ -229,11 +229,11 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
                 >
                 <div
          style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;line-height:1.5;text-align:justify;color:#374151;"
-      >Summer is here, and so is something special — for a limited time.</div>
+      >Summer is here, and so is something special, for a limited time.</div>
       <div
          style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;font-weight:500;line-height:1.5;text-align:justify;color:#1B2E24;"
       >Thank you for choosing local. Your support helps keep our community connected.<br />
-          Because great connections aren't just about fiber — they're about people too.</div>
+          Because great connections aren't just about fiber. They're about people too.</div>
     
                 </td>
               </tr>
@@ -245,7 +245,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
                 >
       <div
          style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;line-height:1.5;text-align:justify;color:#374151;">Because our customers trust us, we're now able to offer the <strong>fastest plans around</strong>, with speeds up to <strong>3.5&nbsp;Gbit/s</strong>.<br />
-          Whether you're looking for more speed, want to beat another offer, or just need to optimize your gear, don't be shy! We're right next door — and we genuinely love lending a hand.</div>
+          Whether you're looking for more speed, want to beat another offer, or just need to optimize your gear, don't be shy! We're right next door, and we genuinely love lending a hand.</div>
     
                 </td>
               </tr>
@@ -372,7 +372,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
                   
       <div
          style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:14px;line-height:1.5;text-align:left;color:#64748B;"
-      >⚡ Instantly available on Giftbit — just click your {{amount}} to claim it!</div>
+      >⚡ Instantly available on Giftbit. Just click your {{amount}} to claim it!</div>
     
                 </td>
               </tr>

scripts/campaigns/templates/gift-email-reminder-en.html

@@ -76,7 +76,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
   <tbody>
   <tr>
     <td style="display:none !important;visibility:hidden;mso-hide:all;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
-      Because great connections aren't just about fiber — they're about people too.
+      Because great connections aren't just about fiber. They're about people too.
     </td>
   </tr>
   
@@ -102,7 +102,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
       <td style="overflow-wrap:break-word;word-break:break-word;padding:0px;font-family:'Plus Jakarta Sans', sans-serif;" align="left">
         
   <div>
-    <div style="display:none;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">Because great connections aren't just about fiber — they're about people too.</div>
+    <div style="display:none;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">Because great connections aren't just about fiber. They're about people too.</div>
   
         <div
            aria-label="Your exclusive offer from TARGO" aria-roledescription="email" role="article" lang="und" dir="auto" style="word-spacing:normal;background-color:#F5FAF7;"
@@ -240,8 +240,8 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
                    align="left" style="font-size:0px;padding:10px 25px;padding-bottom:0;word-break:break-word;"
                 >
       <div
-         style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;line-height:1.5;text-align:justify;color:#374151;">We just wanted to make sure you didn't miss it — the gift card we sent you can be redeemed at hundreds of Canadian brands in just a few clicks.<br />
-          If you'd rather not use it, no worries — no need to reply to this email.</div>
+         style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;line-height:1.5;text-align:justify;color:#374151;">We just wanted to make sure you didn't miss it. The gift card we sent you can be redeemed at hundreds of Canadian brands in just a few clicks.<br />
+          If you'd rather not use it, no worries, no need to reply to this email.</div>
 
                 </td>
               </tr>
@@ -368,7 +368,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
                   
       <div
          style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:14px;line-height:1.5;text-align:left;color:#64748B;"
-      >⚡ Instantly available on Giftbit — just click your {{amount}} to claim it!</div>
+      >⚡ Instantly available on Giftbit. Just click your {{amount}} to claim it!</div>
     
                 </td>
               </tr>

scripts/campaigns/templates/gift-email-reminder-fr.html

@@ -244,8 +244,8 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
                    align="left" style="font-size:0px;padding:10px 25px;padding-bottom:0;word-break:break-word;"
                 >
       <div
-         style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;line-height:1.5;text-align:justify;color:#374151;">On voulait juste s'assurer que tu ne l'as pas manqué — la carte-cadeau qu'on t'a envoyée peut s'utiliser chez des centaines de marques canadiennes, en quelques clics.<br />
-          Si tu préfères ne pas l'utiliser, aucun souci — pas besoin de répondre à ce courriel.</div>
+         style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;line-height:1.5;text-align:justify;color:#374151;">On voulait juste s'assurer que tu ne l'as pas manqué. La carte-cadeau qu'on t'a envoyée peut s'utiliser chez des centaines de marques canadiennes, en quelques clics.<br />
+          Si tu préfères ne pas l'utiliser, aucun souci, pas besoin de répondre à ce courriel.</div>
 
                 </td>
               </tr>

services/targo-hub/templates/gift-email-en.html

@@ -76,7 +76,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
   <tbody>
   <tr>
     <td style="display:none !important;visibility:hidden;mso-hide:all;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
-      Because great connections aren't just about fiber — they're about people too.
+      Because great connections aren't just about fiber. They're about people too.
     </td>
   </tr>
   
@@ -102,7 +102,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
       <td style="overflow-wrap:break-word;word-break:break-word;padding:0px;font-family:'Plus Jakarta Sans', sans-serif;" align="left">
         
   <div>
-    <div style="display:none;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">Because great connections aren't just about fiber — they're about people too.</div>
+    <div style="display:none;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">Because great connections aren't just about fiber. They're about people too.</div>
   
         <div
            aria-label="Your exclusive offer from TARGO" aria-roledescription="email" role="article" lang="und" dir="auto" style="word-spacing:normal;background-color:#F5FAF7;"
@@ -229,11 +229,11 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
                 >
                 <div
          style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;line-height:1.5;text-align:justify;color:#374151;"
-      >Summer is here, and so is something special — for a limited time.</div>
+      >Summer is here, and so is something special, for a limited time.</div>
       <div
          style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;font-weight:500;line-height:1.5;text-align:justify;color:#1B2E24;"
       >Thank you for choosing local. Your support helps keep our community connected.<br />
-          Because great connections aren't just about fiber — they're about people too.</div>
+          Because great connections aren't just about fiber. They're about people too.</div>
     
                 </td>
               </tr>
@@ -245,7 +245,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
                 >
       <div
          style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;line-height:1.5;text-align:justify;color:#374151;">Because our customers trust us, we're now able to offer the <strong>fastest plans around</strong>, with speeds up to <strong>3.5&nbsp;Gbit/s</strong>.<br />
-          Whether you're looking for more speed, want to beat another offer, or just need to optimize your gear, don't be shy! We're right next door — and we genuinely love lending a hand.</div>
+          Whether you're looking for more speed, want to beat another offer, or just need to optimize your gear, don't be shy! We're right next door, and we genuinely love lending a hand.</div>
     
                 </td>
               </tr>
@@ -372,7 +372,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
                   
       <div
          style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:14px;line-height:1.5;text-align:left;color:#64748B;"
-      >⚡ Instantly available on Giftbit — just click your {{amount}} to claim it!</div>
+      >⚡ Instantly available on Giftbit. Just click your {{amount}} to claim it!</div>
     
                 </td>
               </tr>

services/targo-hub/templates/gift-email-reminder-en.html

@@ -76,7 +76,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
   <tbody>
   <tr>
     <td style="display:none !important;visibility:hidden;mso-hide:all;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
-      Because great connections aren't just about fiber — they're about people too.
+      Because great connections aren't just about fiber. They're about people too.
     </td>
   </tr>
   
@@ -102,7 +102,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
       <td style="overflow-wrap:break-word;word-break:break-word;padding:0px;font-family:'Plus Jakarta Sans', sans-serif;" align="left">
         
   <div>
-    <div style="display:none;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">Because great connections aren't just about fiber — they're about people too.</div>
+    <div style="display:none;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">Because great connections aren't just about fiber. They're about people too.</div>
   
         <div
            aria-label="Your exclusive offer from TARGO" aria-roledescription="email" role="article" lang="und" dir="auto" style="word-spacing:normal;background-color:#F5FAF7;"
@@ -240,8 +240,8 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
                    align="left" style="font-size:0px;padding:10px 25px;padding-bottom:0;word-break:break-word;"
                 >
       <div
-         style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;line-height:1.5;text-align:justify;color:#374151;">We just wanted to make sure you didn't miss it — the gift card we sent you can be redeemed at hundreds of Canadian brands in just a few clicks.<br />
-          If you'd rather not use it, no worries — no need to reply to this email.</div>
+         style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;line-height:1.5;text-align:justify;color:#374151;">We just wanted to make sure you didn't miss it. The gift card we sent you can be redeemed at hundreds of Canadian brands in just a few clicks.<br />
+          If you'd rather not use it, no worries, no need to reply to this email.</div>
 
                 </td>
               </tr>
@@ -368,7 +368,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
                   
       <div
          style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:14px;line-height:1.5;text-align:left;color:#64748B;"
-      >⚡ Instantly available on Giftbit — just click your {{amount}} to claim it!</div>
+      >⚡ Instantly available on Giftbit. Just click your {{amount}} to claim it!</div>
     
                 </td>
               </tr>

services/targo-hub/templates/gift-email-reminder-fr.html

@@ -244,8 +244,8 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
                    align="left" style="font-size:0px;padding:10px 25px;padding-bottom:0;word-break:break-word;"
                 >
       <div
-         style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;line-height:1.5;text-align:justify;color:#374151;">On voulait juste s'assurer que tu ne l'as pas manqué — la carte-cadeau qu'on t'a envoyée peut s'utiliser chez des centaines de marques canadiennes, en quelques clics.<br />
-          Si tu préfères ne pas l'utiliser, aucun souci — pas besoin de répondre à ce courriel.</div>
+         style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;line-height:1.5;text-align:justify;color:#374151;">On voulait juste s'assurer que tu ne l'as pas manqué. La carte-cadeau qu'on t'a envoyée peut s'utiliser chez des centaines de marques canadiennes, en quelques clics.<br />
+          Si tu préfères ne pas l'utiliser, aucun souci, pas besoin de répondre à ce courriel.</div>
 
                 </td>
               </tr>