Some readers (and several modern style guides) read em-dashes as
"AI-written" feel — the user preferred a mix of period (for full
clauses) and comma (for asides) to keep the copy conversational
without the long pause em-dashes impose.
Period when both sides are independent clauses:
- about fiber. They're about people too. (EN main + reminder)
- on Giftbit. Just click your X. (EN main + reminder)
- pas manqué. La carte-cadeau qu'on t'a envoyée… (FR reminder)
- didn't miss it. The gift card… (EN reminder)
Comma when the second half is an aside or starts with "and":
- something special, for a limited time. (EN main)
- right next door, and we genuinely love… (EN main)
- aucun souci, pas besoin… (FR reminder)
- no worries, no need to reply… (EN reminder)
gift-email-fr unchanged — its user-visible text never had em-dashes
(the 3 detected were inside HTML comments).
No hub restart needed: the send worker reads templates fresh from
disk on every campaign run, so the new copy applies on the very next
"Lancer l'envoi" click.
🤖 Generated with [Claude Code](https://claude.com/claude-code)
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
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