gigafibre-fsm/docs/COMPETITIVE-ANALYSIS.md
louispaulb fe8e3116bc docs: competitive analysis — Gaiia, Odoo, Zuper, Salesforce, ServiceTitan
Full feature matrix comparing 6 FSM platforms with Gigafibre.
Gaiia (YC, $13.2M) is the primary comparable — ISP-specific OSS/BSS.

Key insights:
- Gaiia charges per-subscriber; Gigafibre is self-hosted (free)
- Our dispatch UX already exceeds Gaiia's public features
- Biggest gaps: customer portal, online checkout, mobile tech app
- Quick wins: auto travel time, tech status updates, SMS notifications

Priority roadmap ordered by ROI for a 2-10 tech ISP operation.

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
2026-03-27 14:04:05 -04:00

5.1 KiB

Competitive Analysis — ISP Field Service Platforms

Gaiia (gaiia.com) — Primary Comparable

Canadian-founded (2021), YC-backed, $13.2M Series A (Inovia Capital, June 2024). 40+ ISP customers. "First operating system designed for ISPs."

Modules vs Gigafibre Status

Gaiia Module What it does Gigafibre Status
Workforce & Scheduling Drag-drop scheduler, live map, GPS tracking Done (dispatch PWA)
Field Service App Native iOS/Android, status updates, photos, routing PWA exists, needs mobile features
Billing & Revenue Invoicing, proration, multiple subs, tax ERPNext handles (basic)
Customer Management CRM, device tracking, communications ERPNext Customer + Service Equipment
Customer Portal Self-service, plan changes, tickets Not built
Online Checkout E-commerce signup, address validation, auto-schedule install Not built
Inventory & Fulfillment Equipment lifecycle, auto-assignment, shipping Service Equipment doctype (basic)
Network Monitoring Site visibility, incident → ticket Oktopus CE deployed
Properties (MDU) Unit management, split billing Not needed yet
Reporting & Analytics Dashboards, penetration rates Not built
Workflow Builder No-code visual automation n8n deployed

Key Gaiia UX Patterns to Adopt

  1. E-commerce checkout flow — Oxio saw 6x conversion (20→120 signups/day)
  2. Auto travel time on scheduling (we have Mapbox, just need to display it)
  3. One-tap status updates for techs (en route → working → completed)
  4. Color-coded work orders by type/priority on scheduler
  5. Equipment auto-assignment during service provisioning
  6. Proactive customer SMS when tech is en route

What Gigafibre Does That Gaiia Doesn't (publicly)

  • Custom drag-drop timeline (not just Gantt)
  • Lasso multi-select for batch operations
  • Undo/redo system on all operations
  • Circular progress ring on map markers (workload visualization)
  • Crew grouping badges
  • Real-time WebSocket GPS (not polling)
  • Auto-dispatch algorithm with weighted criteria
  • Route optimization via Mapbox Directions

Full Industry Comparison Matrix

Feature Gaiia Odoo FS Zuper Salesforce FS ServiceTitan Gigafibre
Target ISP-specific General Telecom focus Enterprise Home services ISP custom
Pricing Platform+per-sub Free CE / $30/user ~$50/user ~$200/user ~$300/mo+ Free (OSS)
Self-hosted No Yes No No No Yes
Drag-drop dispatch Yes Yes Yes Yes Yes Yes
GPS real-time Yes Limited Yes Yes Yes Yes (WebSocket)
Route optimization No public Basic Yes Advanced Basic Yes (Mapbox)
Mobile tech app Native Web Native Native Native PWA
Offline mode Unknown Limited Yes Yes Yes Planned
Barcode scanning Unknown Yes Yes Yes No Planned
Equipment tracking Yes (lifecycle) Yes Yes Yes Basic Yes (EQP doctype)
Subscriptions Yes (ISP-native) Yes Yes Yes Basic Yes (SUB doctype)
Customer portal Yes Yes Yes Yes Yes Not yet
Online checkout Yes (6x conversion) No No No No Not yet
MDU management Yes No No No No Not yet
Network monitoring Yes No No No No Oktopus CE
Billing automation Yes (ISP-native) Yes Via partner Via partner Yes ERPNext
Workflow builder Yes (visual) No No Yes (Flow) No n8n
SLA management Unknown Yes Yes Yes No Planned
CRM Built-in Built-in Via partner Built-in No ERPNext

Strategic Positioning

Gigafibre's Advantage

  • Self-hosted / sovereign — data stays on your servers
  • No per-subscriber fee — Gaiia charges per subscriber, costs scale with growth
  • Full ERP integration — ERPNext gives accounting, HR, inventory for free
  • Custom UX — dispatch board is more advanced than Gaiia's (lasso, undo, auto-dispatch)
  • Open source — can be offered to other ISPs as a product

Gigafibre's Gaps (vs Gaiia)

  • Customer portal — highest impact gap for subscriber experience
  • Online checkout — acquisition channel (Gaiia's 6x stat is compelling)
  • Mobile tech experience — native app > PWA for field work
  • Billing proration — ISP-specific billing logic (mid-cycle changes)
  • Auto travel time — easy win, we have all the data

Build Priority (ROI-based)

Priority Feature Why Effort
1 Auto travel time on schedule Low effort, high dispatcher value 1 day
2 Tech mobile workflows (status, photos, notes) Core field experience 3-5 days
3 Customer SMS notifications (Twilio) Customer experience 2 days
4 Equipment scan + track (barcode camera) Inventory accuracy 3 days
5 Customer portal (self-service) Reduce support calls 1-2 weeks
6 Online checkout (e-commerce signup) Revenue growth 2-3 weeks