The 'sans engagement ni carte-cadeau' wording in Option 2 was confusing
for customers with an existing multi-month commitment — implies their
subscription is commitment-free, which contradicts their actual contract.
Reworded to make zero claims about the customer's commitment status,
just describes what happens if they ignore the email:
FR:
before — 'Ne rien faire. Ton abonnement mensuel se poursuit normalement,
sans engagement ni carte-cadeau.'
after — 'Ne rien faire. Aucun changement à ton abonnement actuel.'
EN (Gemini copywriter version was different from earlier templates):
before — 'Just kick back! Your monthly subscription will continue as
usual, with no commitment and no gift card.'
after — 'Do nothing. No changes to your current subscription.'
Benefits:
• No false claim about engagement status
• Shorter, more direct
• Still preserves the explicit consent UX (customer knows ignoring
is a valid choice without consequence)
• No mention of 'no gift card' — that's implicit from not clicking
the CTA, doesn't need to be stated
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
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