fix(campaigns/templates): drop 'sans engagement' claim from Option 2

The 'sans engagement ni carte-cadeau' wording in Option 2 was confusing
for customers with an existing multi-month commitment — implies their
subscription is commitment-free, which contradicts their actual contract.

Reworded to make zero claims about the customer's commitment status,
just describes what happens if they ignore the email:

FR:
  before — 'Ne rien faire. Ton abonnement mensuel se poursuit normalement,
            sans engagement ni carte-cadeau.'
  after  — 'Ne rien faire. Aucun changement à ton abonnement actuel.'

EN (Gemini copywriter version was different from earlier templates):
  before — 'Just kick back! Your monthly subscription will continue as
            usual, with no commitment and no gift card.'
  after  — 'Do nothing. No changes to your current subscription.'

Benefits:
  • No false claim about engagement status
  • Shorter, more direct
  • Still preserves the explicit consent UX (customer knows ignoring
    is a valid choice without consequence)
  • No mention of 'no gift card' — that's implicit from not clicking
    the CTA, doesn't need to be stated

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
This commit is contained in:
louispaulb 2026-05-22 08:09:39 -04:00
parent 8df17c823a
commit 40a2e4e8f2
8 changed files with 8 additions and 8 deletions

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@ -623,7 +623,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
<div
style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:15px;line-height:1.55;text-align:left;color:#4b5563;"
>Just kick back! Your monthly subscription will continue as usual, with no commitment and no gift card.</div>
>Do nothing. No changes to your current subscription.</div>
</td>
</tr>

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@ -623,7 +623,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
<div
style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:15px;line-height:1.55;text-align:left;color:#4b5563;"
>Ne rien faire. Ton abonnement mensuel se poursuit normalement, sans engagement ni carte-cadeau.</div>
>Ne rien faire. Aucun changement à ton abonnement actuel.</div>
</td>
</tr>

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@ -623,7 +623,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
<div
style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:15px;line-height:1.55;text-align:left;color:#4b5563;"
>Just kick back! Your monthly subscription will continue as usual, with no commitment and no gift card.</div>
>Do nothing. No changes to your current subscription.</div>
</td>
</tr>

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@ -623,7 +623,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
<div
style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:15px;line-height:1.55;text-align:left;color:#4b5563;"
>Ne rien faire. Ton abonnement mensuel se poursuit normalement, sans engagement ni carte-cadeau.</div>
>Ne rien faire. Aucun changement à ton abonnement actuel.</div>
</td>
</tr>

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