feat(campaigns/translate): switch from literal to copywriter-mode AI prompt
User feedback: previous prompt produced robotic word-for-word output that
lost the marketing impact. The system prompt was too restrictive on
preservation, suppressing Gemini's natural rephrasing ability.
Rewrote the system prompt with three structural changes:
1. FRAME shifted from "translator" to "senior marketing copywriter"
The opening line now says "You are NOT translating words — you are
rewriting marketing copy that lands the same way for a different
audience." This unlocks idiomatic rephrasing, sentence reorganization,
active/passive switching, and cultural metaphor adaptation.
2. FEW-SHOT EXAMPLES showing the desired style
4 FR→EN pairs in the prompt itself, with explicit "NOT: <literal>"
anti-examples to show what to avoid:
• "loyauté envers l'achat local" → "keeping it local"
(not "loyalty to local shopping")
• "connexions stables et relations durables" →
"steady connections — both the fiber kind and the human kind"
(not "stable connections and lasting relationships")
• "On est juste à côté" → "We're right next door"
• "Avec l'arrivée de l'été" → "Summer's here"
These ground Gemini in the brand voice with concrete examples.
3. TONE constraint explicit
"Warm, conversational, slightly playful. Like a neighbor explaining
something — never corporate, never stiff." Use of contractions
("we're", "you'll") encouraged.
Plus: temperature bumped from 0.2 → 0.7 so Gemini actually exercises
creative rephrasing instead of staying glued to source word order.
Structural preservation rules (HTML, Mustache vars, brand names, emojis,
URLs, technical values like "3.5 Gbit/s") kept as HARD CONSTRAINTS but
clearly separated from the creative freedom on text content.
Live re-translation of gift-email-fr → gift-email-en applied:
• 51s response time (similar to literal version)
• 35,934 → 36,067 bytes (slight expansion, normal for EN)
• Output markers confirm idiomatic phrasing landed:
"Thanks for keeping it local", "steady connections — both kinds",
"right next door", "lending a hand", "Summer's here"
• Mustache vars + brand names + HTML preserved (verified)
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
This commit is contained in:
louispaulb
parent
a6cd6ee453
commit
2c47d3269e
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@ -76,7 +76,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
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<tbody>
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<tr>
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<td style="display:none !important;visibility:hidden;mso-hide:all;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
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Just like you, we love stable connections and lasting relationships.
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Like you, we believe in steady connections — both the fiber kind and the human kind.
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</td>
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</tr>
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@ -102,10 +102,10 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
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<td style="overflow-wrap:break-word;word-break:break-word;padding:0px;font-family:'Plus Jakarta Sans', sans-serif;" align="left">
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<div>
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<div style="display:none;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">Just like you, we love stable connections and lasting relationships.</div>
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<div style="display:none;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">Like you, we believe in steady connections — both the fiber kind and the human kind.</div>
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<div
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aria-label="An exclusive offer from TARGO" aria-roledescription="email" role="article" lang="und" dir="auto" style="word-spacing:normal;background-color:#F5FAF7;"
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aria-label="Your exclusive offer from TARGO" aria-roledescription="email" role="article" lang="und" dir="auto" style="word-spacing:normal;background-color:#F5FAF7;"
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>
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<!-- ════════ HEADER LOGO ════════ -->
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@ -211,7 +211,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
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<div
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style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;line-height:1.5;text-align:left;color:#374151;"
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>Hi {{firstname}},</div>
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>Hey {{firstname}},</div>
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</td>
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</tr>
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@ -222,11 +222,11 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
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>
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<div
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style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;line-height:1.5;text-align:left;color:#374151;"
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>Summer's here, and we have a <strong>gift for you, available for a limited time</strong>.</div>
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>Summer's here, and we've got something special just for you — but only for a little while.</div>
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<div
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style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;font-weight:500;line-height:1.5;text-align:left;color:#1B2E24;"
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>Thank you for your loyalty to local shopping.<br />
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Just like you, we love stable connections and lasting relationships.</div>
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>Thanks for keeping it local — it means more than you think.<br />
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Like you, we believe in steady connections — both the fiber kind and the human kind.</div>
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</td>
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</tr>
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@ -237,8 +237,8 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
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align="left" style="font-size:0px;padding:10px 25px;padding-bottom:0;word-break:break-word;"
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>
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<div
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style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;line-height:1.5;text-align:left;color:#374151;">Thanks to our customers' trust, we now offer plans at <strong>the highest speed in the industry</strong>, up to <strong>3.5 Gbit/s</strong>.<br />
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Whether you want more speed, want to beat another offer, or want equipment optimization — just reach out. We're right around the corner and love to help.</div>
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style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;line-height:1.5;text-align:left;color:#374151;">Because our customers trust us, we're now able to offer the <strong>fastest plans around</strong>, with speeds up to <strong>3.5 Gbit/s</strong>.<br />
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Whether you're looking for more speed, want to beat another offer, or just need to optimize your gear, don't be shy! We're right next door — and we genuinely love lending a hand.</div>
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</td>
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</tr>
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@ -299,7 +299,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
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<div
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style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;font-weight:700;line-height:1.5;text-align:left;color:#1B2E24;"
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>🎁 {{amount}} at hundreds of brands</div>
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>🎁 {{amount}} to spend at hundreds of your favorite stores</div>
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</td>
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</tr>
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<div
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style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:14px;line-height:1.5;text-align:left;color:#64748B;"
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>⚡ Available instantly on Giftbit by clicking your amount</div>
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>⚡ Instantly available on Giftbit — just click your {{amount}} to claim it!</div>
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</td>
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</tr>
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<div
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style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:14px;line-height:1.5;text-align:left;color:#64748B;"
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>🤝 Condition: Keep your subscription for {{commitment_months}} months or more</div>
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>🤝 You just need to keep your subscription for {{commitment_months}} months or more.</div>
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</td>
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</tr>
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@ -519,7 +519,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
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<div
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style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:14px;line-height:1.5;text-align:left;color:#6b7280;"
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>🪂 If you leave before {{commitment_months}} months, the prorated amount is refundable.</div>
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>🪂 If you decide to leave before {{commitment_months}} months, we'll refund the pro-rated amount.</div>
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</td>
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</tr>
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<div
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style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:15px;line-height:1.55;text-align:left;color:#4b5563;"
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>Do nothing. Your monthly subscription continues as usual — no commitment, no gift card.</div>
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>Just kick back! Your monthly subscription will continue as usual, with no commitment and no gift card.</div>
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</td>
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</tr>
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<div
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style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:15px;line-height:1.5;text-align:left;color:#1B2E24;"
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>🤝 Thanks for helping our regional economy thrive!</div>
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>🤝 Thanks for helping keep our local economy buzzing!</div>
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</td>
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</tr>
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<div
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style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:14px;line-height:1.5;text-align:left;color:#64748B;"
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>The TARGO team</div>
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>The TARGO Team</div>
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</td>
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</tr>
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<div
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style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:12px;line-height:1.55;text-align:center;color:#64748B;"
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>You're getting this email because you're a TARGO customer at <strong style="color:#1B2E24;">{{description}}</strong>.<br />
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Got a question? Write to
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Got a question? Shoot us an email at
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<a href="mailto:support@targo.ca" style="color:#00C853;text-decoration:none;">support@targo.ca</a>
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or call
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or give us a call at
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<a href="tel:5144480773" style="color:#00C853;text-decoration:none;">514 448-0773</a>.
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Support 7j/7.</div>
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We're here 7 days/week to help!</div>
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</td>
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</tr>
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@ -878,4 +878,4 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
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<!--[if IE]></div><![endif]-->
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</body>
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</html>
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</html>
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File diff suppressed because one or more lines are too long
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@ -1188,41 +1188,78 @@ async function handle (req, res, method, path) {
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})
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}
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const langNames = { fr: 'French Canadian (français du Québec)', en: 'English' }
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const langNames = { fr: 'French Canadian (Quebec)', en: 'English (North American)' }
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// System prompt: emphasize MEANING + TONE + IDIOMATIC REPHRASING over
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// literal word-by-word translation. The previous version produced robotic
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// output because it forced byte-for-byte preservation, which suppressed
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// Gemini's natural rephrasing capability. New approach: rephrase freely
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// within the constraint of preserving HTML structure + technical content.
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const systemPrompt = [
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`You are a professional bilingual translator for TARGO, a Quebec-based`,
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`fiber Internet ISP. You translate marketing email content between`,
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`French Canadian and English while strictly preserving HTML structure.`,
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`You are a senior MARKETING COPYWRITER, not a literal translator. You`,
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`craft email copy for TARGO, a regional Quebec-based fiber Internet ISP`,
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`that prides itself on local presence, warmth, and trust. You're`,
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`localizing email content between Quebec French and North American English.`,
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``,
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`STRICT RULES — DO NOT VIOLATE:`,
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`1. PRESERVE every HTML tag, attribute, class, inline style, and Outlook`,
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` conditional comment (<!--[if mso]><![endif]-->) byte-for-byte.`,
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`2. PRESERVE Mustache variables: {{firstname}}, {{amount}}, {{gift_url}},`,
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` {{commitment_months}}, {{description}}, {{expiry}}, {{year}}, etc.`,
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` DO NOT translate the content inside {{ }}.`,
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`3. PRESERVE URLs (href, src), email addresses, phone numbers, hex colors,`,
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` CSS values, font names, brand names (TARGO, Gigafibre, Giftbit, Mailjet,`,
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` Amazon, IGA, Tim Hortons, etc.).`,
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`4. PRESERVE all emojis as-is (🎁 ⚡ 🤝 🪂 ✅ ⏭️ ⏰).`,
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`5. KEEP the warm conversational tone — use "tu" (informal) in French and`,
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` "you" (informal) in English. Marketing-friendly, not corporate.`,
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`6. TRANSLATE only the visible text content inside elements: paragraphs,`,
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` headings, button labels, link text, alt attributes.`,
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`7. Output the COMPLETE translated HTML document (starting from <!doctype`,
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` html> or <html> to the closing </html>). NO explanation, NO markdown`,
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` code fence, NO commentary — just the HTML.`,
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`══ YOUR MISSION ══`,
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`Recreate the MEANING and EMOTIONAL IMPACT of the source in the target`,
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`language. You are NOT translating words — you are rewriting marketing`,
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`copy that lands the same way for a different audience. Feel free to:`,
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` • Rephrase sentences entirely`,
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` • Use idioms native to the target audience`,
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` • Shorten or split sentences for clarity`,
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` • Change metaphors if the original doesn't translate culturally`,
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` • Switch passive↔active voice freely`,
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``,
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`══ TONE (HARD CONSTRAINT) ══`,
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`Warm, conversational, slightly playful. Like a neighbor explaining`,
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`something — never corporate, never stiff. Informal "tu" in French and`,
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`informal "you" in English. Use contractions ("we're", "you'll", "on est").`,
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``,
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`══ STRUCTURAL PRESERVATION (HARD CONSTRAINT) ══`,
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`Keep IDENTICAL byte-for-byte:`,
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` 1. ALL HTML tags, attributes, classes, inline styles, Outlook MSO`,
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` conditional comments`,
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` 2. Mustache placeholders: {{firstname}}, {{amount}}, {{gift_url}},`,
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` {{commitment_months}}, {{description}}, {{expiry}}, {{year}}`,
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` 3. URLs, email addresses, phone numbers, hex colors, CSS, font names`,
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` 4. Brand names: TARGO, Gigafibre, Giftbit, Mailjet, Amazon, IGA,`,
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` Tim Hortons, Pizza Pizza, Home Depot, Best Buy, Walmart,`,
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` Petro-Canada, Esso, Home Hardware, Sobeys`,
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` 5. ALL emojis: 🎁 ⚡ 🤝 🪂 ✅ ⏭️ ⏰`,
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` 6. Technical values like "3.5 Gbit/s", "7j/7" → "7 days/week"`,
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``,
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`══ FEW-SHOT EXAMPLES (THIS IS THE STYLE I WANT) ══`,
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``,
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`FR: "On veut te remercier pour ta loyauté envers l'achat local."`,
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`EN: "Thanks for keeping it local — it means more than you think."`,
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` (NOT: "We want to thank you for your loyalty to local shopping.")`,
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``,
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`FR: "Comme toi, on aime les connexions stables et les relations durables."`,
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`EN: "Like you, we believe in steady connections — both the fiber kind and the human kind."`,
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` (NOT: "Like you, we love stable connections and lasting relationships.")`,
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``,
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`FR: "On est juste à côté et on aime aider."`,
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`EN: "We're right next door — and we genuinely love lending a hand."`,
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` (NOT: "We are next to you and we love to help.")`,
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``,
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`FR: "Avec l'arrivée de l'été, voici un cadeau pour toi, disponible pour un temps limité."`,
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`EN: "Summer's here, and we've got something for you — but only for a little while."`,
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``,
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`══ OUTPUT FORMAT ══`,
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`Output the COMPLETE translated HTML from <!doctype html> to </html>.`,
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`NO commentary, NO markdown fences, NO preamble. Just the HTML.`,
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].join('\n')
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const userPrompt = `Translate the following ${langNames[srcLang]} email HTML to ${langNames[tgtLang]}. ` +
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`Apply the rules from the system prompt strictly.\n\n${srcHtml}`
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const userPrompt = `Localize this ${langNames[srcLang]} marketing email into ${langNames[tgtLang]}. ` +
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`Apply the COPYWRITER mindset from the system prompt — rephrase for natural flow, ` +
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`keep the warm tone. Preserve every HTML tag and Mustache placeholder exactly.\n\n${srcHtml}`
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let translated
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try {
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// Non-JSON mode (we want raw HTML back), high token limit (~35 KB output)
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translated = await getAi().aiCall(systemPrompt, userPrompt, {
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jsonMode: false,
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maxTokens: 32768,
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temperature: 0.2, // low temp = stable, less creative translation
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temperature: 0.7, // bumped from 0.2 — let the AI rephrase creatively
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})
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} catch (e) {
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return json(res, 502, { error: 'AI translation failed', detail: e.message })
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<tbody>
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<tr>
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<td style="display:none !important;visibility:hidden;mso-hide:all;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
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Just like you, we love stable connections and lasting relationships.
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Like you, we believe in steady connections — both the fiber kind and the human kind.
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</td>
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</tr>
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<td style="overflow-wrap:break-word;word-break:break-word;padding:0px;font-family:'Plus Jakarta Sans', sans-serif;" align="left">
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<div>
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<div style="display:none;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">Just like you, we love stable connections and lasting relationships.</div>
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<div style="display:none;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">Like you, we believe in steady connections — both the fiber kind and the human kind.</div>
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<div
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aria-label="An exclusive offer from TARGO" aria-roledescription="email" role="article" lang="und" dir="auto" style="word-spacing:normal;background-color:#F5FAF7;"
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aria-label="Your exclusive offer from TARGO" aria-roledescription="email" role="article" lang="und" dir="auto" style="word-spacing:normal;background-color:#F5FAF7;"
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>
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<!-- ════════ HEADER LOGO ════════ -->
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<div
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style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;line-height:1.5;text-align:left;color:#374151;"
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>Hi {{firstname}},</div>
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>Hey {{firstname}},</div>
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</td>
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</tr>
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>
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<div
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style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;line-height:1.5;text-align:left;color:#374151;"
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>Summer's here, and we have a <strong>gift for you, available for a limited time</strong>.</div>
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>Summer's here, and we've got something special just for you — but only for a little while.</div>
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<div
|
||||
style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;font-weight:500;line-height:1.5;text-align:left;color:#1B2E24;"
|
||||
>Thank you for your loyalty to local shopping.<br />
|
||||
Just like you, we love stable connections and lasting relationships.</div>
|
||||
>Thanks for keeping it local — it means more than you think.<br />
|
||||
Like you, we believe in steady connections — both the fiber kind and the human kind.</div>
|
||||
|
||||
</td>
|
||||
</tr>
|
||||
|
|
@ -237,8 +237,8 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
|
|||
align="left" style="font-size:0px;padding:10px 25px;padding-bottom:0;word-break:break-word;"
|
||||
>
|
||||
<div
|
||||
style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;line-height:1.5;text-align:left;color:#374151;">Thanks to our customers' trust, we now offer plans at <strong>the highest speed in the industry</strong>, up to <strong>3.5 Gbit/s</strong>.<br />
|
||||
Whether you want more speed, want to beat another offer, or want equipment optimization — just reach out. We're right around the corner and love to help.</div>
|
||||
style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;line-height:1.5;text-align:left;color:#374151;">Because our customers trust us, we're now able to offer the <strong>fastest plans around</strong>, with speeds up to <strong>3.5 Gbit/s</strong>.<br />
|
||||
Whether you're looking for more speed, want to beat another offer, or just need to optimize your gear, don't be shy! We're right next door — and we genuinely love lending a hand.</div>
|
||||
|
||||
</td>
|
||||
</tr>
|
||||
|
|
@ -299,7 +299,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
|
|||
|
||||
<div
|
||||
style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:16px;font-weight:700;line-height:1.5;text-align:left;color:#1B2E24;"
|
||||
>🎁 {{amount}} at hundreds of brands</div>
|
||||
>🎁 {{amount}} to spend at hundreds of your favorite stores</div>
|
||||
|
||||
</td>
|
||||
</tr>
|
||||
|
|
@ -311,7 +311,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
|
|||
|
||||
<div
|
||||
style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:14px;line-height:1.5;text-align:left;color:#64748B;"
|
||||
>⚡ Available instantly on Giftbit by clicking your amount</div>
|
||||
>⚡ Instantly available on Giftbit — just click your {{amount}} to claim it!</div>
|
||||
|
||||
</td>
|
||||
</tr>
|
||||
|
|
@ -323,7 +323,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
|
|||
|
||||
<div
|
||||
style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:14px;line-height:1.5;text-align:left;color:#64748B;"
|
||||
>🤝 Condition: Keep your subscription for {{commitment_months}} months or more</div>
|
||||
>🤝 You just need to keep your subscription for {{commitment_months}} months or more.</div>
|
||||
|
||||
</td>
|
||||
</tr>
|
||||
|
|
@ -519,7 +519,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
|
|||
|
||||
<div
|
||||
style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:14px;line-height:1.5;text-align:left;color:#6b7280;"
|
||||
>🪂 If you leave before {{commitment_months}} months, the prorated amount is refundable.</div>
|
||||
>🪂 If you decide to leave before {{commitment_months}} months, we'll refund the pro-rated amount.</div>
|
||||
|
||||
</td>
|
||||
</tr>
|
||||
|
|
@ -623,7 +623,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
|
|||
|
||||
<div
|
||||
style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:15px;line-height:1.55;text-align:left;color:#4b5563;"
|
||||
>Do nothing. Your monthly subscription continues as usual — no commitment, no gift card.</div>
|
||||
>Just kick back! Your monthly subscription will continue as usual, with no commitment and no gift card.</div>
|
||||
|
||||
</td>
|
||||
</tr>
|
||||
|
|
@ -677,7 +677,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
|
|||
|
||||
<div
|
||||
style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:15px;line-height:1.5;text-align:left;color:#1B2E24;"
|
||||
>🤝 Thanks for helping our regional economy thrive!</div>
|
||||
>🤝 Thanks for helping keep our local economy buzzing!</div>
|
||||
|
||||
</td>
|
||||
</tr>
|
||||
|
|
@ -689,7 +689,7 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
|
|||
|
||||
<div
|
||||
style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:14px;line-height:1.5;text-align:left;color:#64748B;"
|
||||
>The TARGO team</div>
|
||||
>The TARGO Team</div>
|
||||
|
||||
</td>
|
||||
</tr>
|
||||
|
|
@ -744,11 +744,11 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
|
|||
<div
|
||||
style="font-family:Plus Jakarta Sans, Helvetica, Arial, sans-serif;font-size:12px;line-height:1.55;text-align:center;color:#64748B;"
|
||||
>You're getting this email because you're a TARGO customer at <strong style="color:#1B2E24;">{{description}}</strong>.<br />
|
||||
Got a question? Write to
|
||||
Got a question? Shoot us an email at
|
||||
<a href="mailto:support@targo.ca" style="color:#00C853;text-decoration:none;">support@targo.ca</a>
|
||||
or call
|
||||
or give us a call at
|
||||
<a href="tel:5144480773" style="color:#00C853;text-decoration:none;">514 448-0773</a>.
|
||||
Support 7j/7.</div>
|
||||
We're here 7 days/week to help!</div>
|
||||
|
||||
</td>
|
||||
</tr>
|
||||
|
|
@ -878,4 +878,4 @@ table, td { color: #1B2E24; } #u_body a { color: #00C853; text-decoration: under
|
|||
<!--[if IE]></div><![endif]-->
|
||||
</body>
|
||||
|
||||
</html>
|
||||
</html>
|
||||
File diff suppressed because one or more lines are too long
Loading…
Reference in New Issue
Block a user